NTT Establishes the NTT Nature Positive Business Vision to Promote Nature Positive Services and Businesses

TOKYO — May 28, 2026 — NTT, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Akira Shimada; hereinafter "NTT") has formulated the NTT Nature Positive Business Vision (hereinafter the "Vision"). It is a vision to promote future services and businesses in the field of "nature-positive",^*1 where putting nature on a path to recovery and realizing a sustainable society are aimed. In light of the recent growing interest and expectations toward achieving nature-positive, NTT, under this vision, will accelerate the promotion of services and businesses to support initiatives by diverse entities, including corporations, governments, and citizens.

Background

Of the total value added^*2 within the global economy, some USD 44 trillion (almost half of global GDP) depends on natural capital such as forests and soil^*3. However, the degradation of biodiversity, which supports this natural capital, is progressing at an unprecedented rate^*4. Against this backdrop, interest in biodiversity conservation and the nature-positive sector has been rising globally, especially following the adoption of the Kunming-Montreal Global Biodiversity Framework^*5 at the 15th Conference of the Parties (COP) to the Convention on Biological Diversity (CBD) in 2022.
In Japan, the government has formulated its Nature Positive Economy Transition Strategy^*6, and there is an expectation for diverse stakeholders, including businesses, government, and citizens, to work towards realizing a nature-positive economy.
In response to such movement, it has become important for companies and governments to correctly grasp and analyze the state of biodiversity and natural capital, and to take actions of risk management and value creation.
NTT places sustainability at the core of its management and has been supporting customers through services we provide. In the field of nature-positive too, we will strengthen and expand our support to companies and local governments—accelerating the transition to a Nature Positive Economy.

Formulating a vision for service and business promotion

Considering this background, NTT has formulated the NTT Nature Positive Business Vision, a vision to promote services and businesses in the field of nature-positive.

Website to introduce the NTT Nature Positive Business Vision (in English): https://group.ntt/en/sustainability/environment/biodiversity/

The NTT Nature Positive Business Vision

Business Expansion

To realize this vision, NTT Group companies will develop and roll out a variety of services in the field of nature-positive in Japan and the other countries. In addition, we will actively work on initiatives, including service development in collaboration with external partners, to ensure that we can offer optimal proposals for our customers.
Based on this vision, NTT Docomo Business, Inc. has started providing a natural capital monitoring solution service.

[References]

^*1Nature-positive refers to the concept of halting and reversing biodiversity loss to put nature on a path to recovery.

^*2The total added value refers to the total amount of value created by companies through their business activities.

^*3Reference: Nature Positive Economy Transition Strategy, Ministry of Environment, Government of Japan (2024)

^*4Reference: Global Assessment Report on Biodiversity and Ecosystem Services, IPBES (2019)

^*5The "Kunming-Montreal Global Biodiversity Framework" is a new set of global biodiversity targets adopted in December 2022. Its mission for 2030 is to "halt and reverse biodiversity loss," essentially aiming for a "nature-positive" outcome, which involves the restoration and enhancement of natural ecosystems.

^*6Japan's "Transition Strategies toward Nature Positive Economy," approved by the Cabinet in March 2024, outlines a vision and pathway for transitioning to an economy that conserves nature by changing the behaviors of businesses, financial institutions, and consumers.

[Related Materials]

Nature Positive Business Vision
(PDF: 1.91MB) 21pages

About NTT

NTT is a leading global technology innovator, providing a broad range of services to both consumers and businesses. As a mobile operator and provider of infrastructure, networks, and services, NTT is dedicated to promoting a sustainable future through cutting-edge innovations. Our portfolio includes business consulting, AI-powered solutions, application services, global networks, cybersecurity, data center and edge computing, all supported by our deep global industry expertise. Generating over $90 billion in revenue and employing 340,000 professionals, we allocate 30% of our annual profits to fundamental research and development. With operations spanning more than 70 countries and regions, our clients include over 75% of Fortune Global 100 companies, alongside thousands of enterprises, government organizations, and millions of consumers.