Microsoft ends support for Internet Explorer on June 16, 2022.
We recommend using one of the browsers listed below.
- Microsoft Edge（Latest version）
- Mozilla Firefox（Latest version）
- Google Chrome（Latest version）
- Apple Safari（Latest version）
Please contact your browser provider for download and installation instructions.
NTT Pavilion
Theme:Parallel Travel
A Pavilion where visitors travel across space and time.
Spatial transfer technology utilizing the IOWN next-generation telecommunications infrastructure connects remote locations and spaces together.
It makes it possible to share an environment beyond physical distance and to truly sense each other’s presence.
This vision of the future of communication is presented as an interactive exhibition experience.
OVERVIEW
The NTT Pavilion offers three zones showcasing futuristic visions of communication.
Zone 1
Zone 1
In the evolution of communication, there remain divides that cannot be crossed.
What about the emotions and sensations that lie beyond technology?
Zone 2
Zone 2
What if those divides could be crossed?
When time and space merge into one,new sensations begin to emerge.
Zone 3
Zone 3
Create your own double —
Another Me —
and discover new possibilities of “us.”
Architectural ConceptEmotional architecture
A Pavilion that floats gently and lightly.
Open like a park, it brings together greenery, light, sky, visitors, wanderers, and countless overlapping moments.
Thread-like structures emit sound, while cloth swaying in the wind creates shade to gently cover people.
They respond to feelings and excitement with vibrations, making the entire Pavilion ripple as though it were a living being with emotions.
Human presence, the shifting of nature, the subtleties of emotion, and the behaviour of the digital.
All diverse, yet all as one.
An architecture of coexistence, wrapped in emotion.
Member
Kota Hidaka, Ph. D.
NTT LABORATORIES
Vice President,
Head of NTT Human
Informatics Laboratories
Jun Shimamura, Ph. D.
NTT LABORATORIES
Executive Research
Engineer
Kaoru Sugano
Creative director
Sotaro Yasumochi
Planner
Chiemi Manako
Planner
Kana Koyama
Copy writer
Koichi Kosugi
Art director
MIKIKO
Artistic director
Daito Manabe
Artistic director
Motoi Ishibashi
Artistic director
Sojiro Kamatani
Director
TAKCOM
Director
Notice Regrading Video Recording
at Expo '70 Commemorative Park
From April 3, 2025, to October 13, 2025, we will be conducting live 3D data capture using cameras and LiDAR installed in front of the Central Gate of Expo Commemorative Park, for use in the NTT Pavilion at Expo 2025 Osaka, Kansai.
Every effort is made to prevent any inconvenience to the public by applying blur processing to the recorded data. However, please be advised that individuals passing in front of the equipment may appear in the background. We kindly ask for your understanding and cooperation.
ACCESS
- The NTT Group is a Pavilion Partner of Expo 2025 Osaka, Kansai.
- The NTT Group is a Platinum Partner of the “Expo 2025 Osaka, Kansai Virtual Venue,” which is an effort to showcase the society of the future at Expo 2025 Osaka, Kansai.
- The NTT Group is a Gold Partner of “Personal Agents for Visitors,” which is an effort to showcase the society of the future at Expo 2025 Osaka, Kansai.
- The NTT Group is a Gold Partner for the “Dynamic Equilibrium of Life” Signature Pavilion at Expo 2025 Osaka, Kansai.
©Expo 2025
Zone 1
-
Overview
From letters and telegrams to the telephone, and finally to the Internet. The development of communication technologies has enabled people to communicate over vast distances. And yet, there are still aspects of connection that remain incomplete.
Feelings that cannot be put in words. Emotions that cannot be conveyed with video and audio alone. The subtle presence and atmosphere we sense simply by being together.
Communication in the IOWN era seeks to value what past technologies could not fully capture.
It invites the connection between you, me, and the world into a new dimension.
-
Description of exhibit
The exhibit features a giant LED screen stretching across an entire wall. In front of it stand the tools and devices that have carried human communication: letters, telegrams, telephones, smartphones... After tracing the ever-expanding history of communication shaped by these technologies, the venue falls into darkness. The giant LED screen then displays “moments where hearts connect” from around the world. that even today’s advanced technology cannot fully convey.
Feelings that cannot be conveyed with words. Emotions that cannot be expressed with video. Moods, atmosphere, and subtleties of the human heart that can only be felt when people are together. A message asks the audience: “Have we connected in the truest sense of the word?”
Zone 2
-
Archive/making-of video
On April 2, 2025, special performers Perfume used IOWN to give a world-first performance that was streamed live. We have made an archive and making-of video available for this special performance, which transcends space and time between the NTT Pavilion in 2025 and the Telecommunication Pavilion in 1970.
-
Description of exhibit
This exhibit connects the site of the Telecommunication Pavilion in 1970 (Suita, Osaka ) with the site of the NTT Pavilion in 2025 (Yumeshima) to provide the world’s first entertainment-communication experience, which shares emotions across space and time. A whole-space experience for reliving the IOWN×Perfume live performance held on April 2, 2025.
Background
At Expo ‘70 in Osaka, the predecessor of NTT, Nippon Telegraph and Telephone Public Corporation, created the Telecommunication Pavilion. Based on the theme of “Humanity and Communication,” the exhibit showcased cutting-edge technologies such as wireless telephones and videophones, to enable visitors to experience a vision of futuristic communication. More than 50 years have now passed. Although technology has advanced, the world is still divided and separated. In this divided age, the Expo has once again arrived as an opportunity. NTT thought about how they would like to present future possibilities of communication to those who will live in the days to come. The core of this vision is the IOWN next-generation communication infrastructure. By transcending the limits of information communicated with video and audio and connecting entire spaces together, IOWN achieves communication where it feels like the person we are communicating with is really next to us.
Telecommunication Pavilion site of Expo ‘70 in Suita
NTT set up a special stage at the site of the Telecommunication Pavilion at Expo ‘70. Perfume held a performance there.
NTT Pavilion at Expo 2025 in Yumeshima
The transferred data is expressed as three-dimensional objects in real-time on a 3D LED screen. Combined with vibration and lighting, an entire space can be recreated.
-
Description of technology
Seven unique systems consisting of three LiDAR sensors and one optical camera are positioned at a special stage located at the site of the Telecommunication Pavilion site of Expo ‘70 in Suita, Osaka. The movement of Perfume is measured as 3D point cloud data and sent to the Yumeshima venue in real-time. The Yumeshima side then renders Perfume as three-dimensional video on a 3D LED screen, while freely changing the viewpoint. This is the first attempt in the world to express real-time 3D point cloud data as 3D video.
Perfume members wore acceleration sensors With a special system combining position tracking sensors, data on the vibrations caused by the trio’s feet during the performance was also captured as positional information. On the Yumeshima side, 128 oscillators were embedded in the floor to recreate the remote performance by vibrating the entire floor, which made visitors really feel like they were there at the live performance.
The vast amount of data on the performance was transferred by utilizing the high-speed, high-capacity, and low-latency of the photonics-based IOWN-APN network environment installed by NTT around the entire venue of the Expo. By transferring the data from the Expo '70 Commemorative Park to the NTT Pavilion in Yumeshima, visitors are able to experience a vision of future entertainment where it feels like they were right beside Perfume.
*LiDAR (Light Detection and Ranging): Sensor technology for measuring and understanding spaces in the real world. Laser light retrieves three-dimensional measurement data as point cloud data, which enables the shape and distance of objects in a remote location to be measured with high precision.
-
IOWN - APN
An all-photonics based network environment was set up between the Expo '70 Commemorative Park in Suita and the Expo venue in Yumeshima. Massive amounts of data—including 3D point cloud data, images captured by four 4K stereo cameras, and the acceleration and positional information of the trio dancing—was transmitted as spatial data, taking advantage of the high capacity, low latency of IOWN-APN. Beyond the NTT Pavilion, IOWN-APN has also been used in a variety of cases, such as events held on the Expo’s opening day.
*1 Target value of power efficiency for parts where photonics technology applies
*2 Target value of communication capacity per optical fiber
*3 Target value of end-to-end delay for video traffic within the same prefecture not requiring compression technology
Dynamic 3D space transmission recreation technology
Seven unique systems consisting of three LiDAR sensors and one optical camera are positioned at a special stage located at the Expo '70 Commemorative Park. The movement of Perfume is measured as 3D point cloud data and sent to the Yumeshima venue in real-time. The Yumeshima side then renders Perfume as three-dimensional video on a 3D LED screen, with viewpoints freely adjustable. This marks the world’s first attempt to express real-time dynamic 3D point cloud* data as 3D video.
Haptic-vibration-audio-field presentation technology
Perfume members wore acceleration sensors with a special system combining position tracking sensors. Data on the vibrations caused by the trio’s feet during the performance was also captured as positional information. On the Yumeshima side, 128 oscillators were embedded in the floor to recreate the remote performance by vibrating the entire floor, which made visitors really feel like they were there at the live performance.
-
Opening Movie
The opening movie played before the performance featured various items and motifs connecting the Telecommunication Pavilion in 1970 with the NTT Pavilion in 2025.
The costumes worn by Perfume in the video were remakes based on those worn by staff at the Telecommunication Pavilion in 1970.
At the start of the video, the three members of Perfume are having a video call. This scene recreates the video call technology showcased at the Telecommunication Pavilion in 1970.
The “wireless telephone” introduced as “the phone of dreams” in 1970 makes an appearance. The video also recreated the egg-shaped chair used at the exhibition in 1970.
It also shows the history of evolution in communication devices, from rotary dial telephones, public telephones, and shoulder phones, to a diverse range of Japanese flip-phones and smartphones.
Along with the history of communication and media technologies, the video showcases culture and fads representing the various periods from 1970 to the current day.
In the video for reliving the live performance, Perfume are featured together with emoji. Emoji were developed by NTT DOCOMO in 1999 and have since become a global phenomenon.
-
Special Performers
Perfume is a three-member music unit consisting of A~chan, Kashiyuka, and Nocchi. This year marks their 25th anniversary as a group and their 20th anniversary since making their major debut. Their single “Polyrhythm” became a breakthrough hit in 2007. They have gained attention not only in Japan but also internationally, with appearances at the Cannes Lions International Festival of Creativity, Coachella 2019, and Primavera Sound 2023. On September 22 and 23 this year, they will hold a Tokyo Dome concert titled Perfume ZO/Z5 Anniversary “Nebula Romance” Episode TOKYO DOME.
Official Site: https://www.perfume-web.jp/
The song featured in this live performance was Perfume’s new track *“Nebula Romance”*, which blends a floating, airy sound with lyrics that make you want to dance. It was released for digital streaming on Wednesday, April 2, at 1:00 p.m. The song was written and composed by Yasutaka Nakata (CAPSULE).
https://prfm.Ink.to/nebula-romance
Zone 3
-
Overview
In the IOWN era, even the idea of self is no longer bound to a single possibility.
In the digital world, we are freed from every constraint, able to encounter new versions of ourselves. Each of us meets a new “me,” and together we meet as new forms of “us.” Beyond that lies a world of possibilities yet unseen. Across differences of language and culture, these new “us” will resonate with one another and grow together. The experience you feel today is destined to become part of everyday life in the future society that IOWN envisions.
-
Description of exhibit
After being captured in one of three scanning booths, each visitor appears on the huge LED screen at the front. In a video depicting the history of our life, the scanned visitors all dance and sing together. As this happens, their ages shift, and not only their appearance but also their singing voices transform. By coming face-to-face with another me, we gain the opportunity to think about a new self and the possibilities contained therein. Feelings that cannot be conveyed with words. Emotions that cannot be expressed with video. Moods, atmosphere, and subtleties of the human heart that can only be felt when people are together. A message asks the audience: “Have we connected in the truest sense of the word?”
Emotional architecture
-
A collaborative Pavilion
The canopy that covers the entrance space of the Pavilion was produced by NTT Group employees at a collaborative workshop. They aimed for not only an experience, but something that would bring joy to visitors and give children memories to cherish. NTT aims to create a memorable experience and building by creating the Pavilion together with many other people.
Kota Hidaka, Ph. D.Vice President, Head of NTT Human Informatics Laboratories
Head of NTT Human Information Research Institute. Involved in research and development of audio and video processing and Kirari! Ultra-realistic Communication Technology. In charge of R&D for the tsuzumi LLM at NTT. Involved in policy planning for Society 5.0 at the Cabinet Office. While General Manager of the Research and Development Planning Department, helped establish NTT Green & Food.
Jun Shimamura, Ph. D.Executive Research Engineer
Manager of NTT Human Informatics Laboratories Cyber World Research Project
Previously involved in R&D into computer vision, including image sensors, three-dimensional image processing, image recognition, and information presentation. Currently oversees R&D into digital spaces and their uses, including video/three-dimensional information processing, acoustic processing, AR/VR, and user interfaces.
Kaoru SuganoCreative director
Creative Director, Creative Technologist of creative directors’ collective Tsuzuku
Specializes in digital technologies and expressions. Involved in various forms of creative direction, including management strategy and business strategy planning for clients both in Japan and overseas, advertisement production, and product service development.
https://tsuzuku.tokyo/people/sugano-kaoru
Sotaro YasumochiPlanner
Creative director and planner
Works in a wide range of fields including advertisement planning and production, TV show planning, exhibition experience development, international sporting event direction, music event production, and program development for classes at elementary schools. Joined Tsuzuku in March 2022. Recipient of numerous awards, including Cannes Lions Grand Prix and D&AD Black Pencil.
Chiemi ManakoPlanner
Born in 1994. Joined Dentsu Inc. in 2017 after graduating from Tokyo University of the Arts. As a copywriter and planner, involved in planning integrated communication, including commercials, web movies, newspapers, events, and digital initiatives. Received awards in Japan and overseas, such as the Forbes 30U30. As a member of entaku, in charge of the Iihitosugiruyo exhibition.
Kana KoyamaCopy Writer
Went freelance in 2022 after working at Dentsu Inc. as a copywriter. Established Uedake. Involved in various fields related to words and ideas, including corporate messages, campaign copywriting, commercials, web movies, TV shows, and planning assistance for movies. Recipient of various awards such as ACC Grand Prix, TCC, ADC, and Cannes awards.
Koichi KosugiArt Director
President and Art Director at onehappy. Creates communication personality designs that personify companies, products, and services. Performs creative direction and art direction. Member of Tokyo ADC, member of JAGDA, member of JIDF, visiting professor to the Department of Visual Communication Design at Musashino Art University, and part-time lecturer for the Department of Integrated Design at Tama Art University. Director of Okazaki City administration.
MIKIKOArtistic director
Director and choreographer. Leader of dance company ELEVENPLAY. Involved in the choreography and live performances of various artists including Perfume. Highly regarded in the media art scene in Japan and overseas, collaborates with creators in various genres as a director with the ability to elevate new technologies to entertainment.
Daito ManabeArtistic director
Artist, composer, and programmer. Director of Studio Daito Manabe and Rhizomatiks.
Motoi IshibashiArtistic director
Engineer and artist. Born in Shizuoka in 1975. Graduated from the Department of Control Systems Engineering at Tokyo Institute of Technology and the International Academy of Media Arts and Sciences (IAMAS). Co-founded Rhizomatiks in 2011. Involved in a wide range of fields with a focus on devices and hardware production, including art performances, live entertainment, and installations. Recipient of various awards including the Ars Electronica, Cannes Lions, and Japan Media Arts Festival awards.
Sojiro KamataniDirector
Videographer/art director
Involved in various fields, such as commercial films, web movies, and music clips, as well as CD jackets and TV title sequences. Recipient of various awards including the One Show gold award, Cannes Lions silver award, NYADC silver award, D&AD silver award, ADFEST Grand Prix, LIA gold award, BOVA Grand Prix, and SPACE SHOWER TV Best Director Award.
TAKCOMDirector
Videographer, director, and writer born in Tokyo. Well-versed in hybrid visual expression that merges diverse methodologies, regardless of medium or genre. Major works include the film Hana to Ame (selected for the Tokyo International Film Festival), a collaboration with photographer William Klein at 21_21 DESIGN SIGHT, direction and writing of the drama series RoOT (in 2024), and the opening of the NHK Taiga drama Berabou.
ALL STAFF LIST
NTT Team
- All the Staff of NTT Group in charge of the EXPO 2025, OSAKA, KANSAI, JAPAN
- NTT Human Informatics Laboratories
- NTT Research and Development Planning Department
Production Team
Creative
- Creative DirectorKAORU SUGANOTSUZUKU
- PlannerSOTARO YASUMOCHITSUZUKU
- PlannerCHIEMI MANAKODentsu
- Copy WriterKANA KOYAMAUEDAKE
- Art DirectorKOUICHI KOSUGIonehappy
Exhibition Experience
- Artistic Director / Stage & Choreo-DirectorMIKIKOELEVENPLAY
- Artistic Director, Experience Director, Technical Director, Composer, EngineerDAITO MANABE Studio Daito Manabe, Rhizomatiks
- Artistic Director, Technical Directior, System PlannerMOTOI ISHIBASHIRhizomatiks
Account
- Account ExecutiveREI KOJIMADentsu
- Account ExecutiveTAKEHIRO YAMATODentsu
- Account ExecutiveNAOKI TANAKADentsu
- Account ExecutiveHIROMASA MORINODentsu
Produce
- Executeive ProducerHIROKI GEDODentsu LIVE
- Head of Production ProducerSHOTARO TSURUOKADentsu LIVE
- Head of Operation ProducerTAKAYUKI SHINDODentsu LIVE
- Technical DirectorSEIDAI HIROIDentsu LIVE
- Technical DirectorDAISUKE HASHIMOTODentsu LIVE
- Construction ManagementEIGO SATODentsu LIVE
- Construction ManagementKODAI WATANABEDentsu LIVE
- Operation ProducerSHINGO HARAGUCHIDentsu LIVE
- Operation ProducerHAYATE YOSHINAGADentsu LIVE
- Operation ProducerKENTARO HATORIDentsu LIVE
- Operation ProducerRIKAKO KAWASHIMADentsu
- Project ManagerSAKI ISHIKAWARhizomatiks
- ProducerTAKAO INOUERhizomatiks, Studio Daito Manabe
Space Design ＆ Construction
- Design DirectorHIDEAKI HADANOMURA Co.,Ltd.
- DesignerTOSHIKI HIRAYAMANOMURA Co.,Ltd.
- DesignerRYO SUDONOMURA Co.,Ltd.
- DesignerYUHI MAEDANOMURA Co.,Ltd.
- Account DirectorYUYA ONONOMURA Co.,Ltd.
- Account DirectorHAJIME WAKITANOMURA Co.,Ltd.
- Product DirectorYUJI MATSUDANOMURA Co.,Ltd.
- Product DirectorKOKI OGASAWARANOMURA Co.,Ltd.
Technical
- Chief ProducerFUMIO HAGIWARAHIBINO
- Chief DirectorEMU HINOHIBINO
- Technical DirectorRUKA KOBAYASHIHIBINO
- Technical DirectorHARUKI NAKANOHIBINO
- Media Server TechnicianKOKI TOMIYOSHIHIBINO
- Media Server TechnicianSHINICHIRO FURUYAHIBINO
- 3D System EngineerSHOTA SOMAHIBINO
- 3D System EngineerAKIRA UMEKIHIBINO
- 3D System EngineerNORIYUKI FUJIBAYASHIHIBINO
- 3D System EngineerMAIKO TAKAHASHIHIBINO
- 3D Video EngineerKEI AKUTSUHIBINO
- 3D Video EngineerRYUTARO SHIBATAHIBINO
- 3D Video EngineerKAZUMI TAKAHASHIHIBINO
- 3D Video EngineerSEIJI HISAMATSUHIBINO
- 3D LED TechnicianMASAHIRO MIURAHIBINO
- Projector TechnicianHIROSHI HORIEHIBINO
- System OperatorMAMORU SATOHHIBINO
- System OperatorYOSHIYUKI NONAKAHIBINO
- System OperatorKOYUKI RIKIMARUHIBINO
- System OperatorJURI ENDOHIBINO
- StreamerHIROKI NISHIHIBINO
- StreamerAYAKA OSHIKUBOHIBINO
- Sound System DesignerEIJI SHIBATAHIBINO
- Sound System PlannerHIDEHIRO UEMURAHIBINO
- Sound System OperatorRYU KIUCHIHIBINO
- Sound System OperatorHIROMITSU SHIMIZUHIBINO
- Sound EngineerTOMOMI KUROKIHIBINO
- Sound EngineerKANON BABAHIBINO
- Sound EngineerMASASHI OHNOHIBINO
- Sound EngineerKENJI MATSUDAHIBINO
- Account managerMINAKO INOUEPRG
- Chief project managerYOSHIHIRO TSUCHIYAPRG
- Project managerNAHO IMATAPRG
- Assistant project managerAYUMI FUDATATEPRG
- Lighting technicianYAHIRO NISHIKAWAPRG
- Lighting technicianTOSHIKATSU KANDAPRG
- Lighting technicianNAOMI YAMAGUCHIPRG
- Lighting technicianYUI SETSUKAWAPRG
- Lighting technicianJUN SHIBATAPRG
- Lighting technicianYUKINO SAKAKIBARAPRG
- Technical DirectorMASATOSHI OZAWAPDC
- Account ManagerNORITO UEOKAPDC
- Account ManagerYUYA KOBAYASHIPDC
- Construction ManagementNAOKI TOYODAPDC
- Lighting DesignerMOMOKO NISHIMOTORhizomatiks
- Sequence ProgrammerSHINTARO KAMIJORhizomatiks
Operation
- Chief ProducerISAO AOKITokyo Flagger
- ProducerYUMINA ODAGIRITokyo Flagger
- ProducerAMAKI UKONTokyo Flagger
- Operation DirectorKENICHI SHINKAINew Shell
- Operation DirectorTETSUYA AOYAMATokyo Flagger
- Operation DirectorKOJI OGUROTokyo Flagger
- Operation DirectorARATA TAKAHASHITokyo Flagger
Uniform
- DesignerKUNIHIKO MORINAGAANREALAGE
Zone1
Movie
- ProducerMASATO SATOGEEKPICTURES
- Production ManagerSAERI WAKABAYASHIGEEKPICTURES
- DirectorSOJIRO KAMATANItsujimanagement
- Assistant DirectorJEFFREY STOCKWELLEYE DEAL CO.,LTD.
- Director of PhotographyKOHEI SHIMAZUtsujimanagement
- Steadicam OperatorSATOSHI TAKIZAWA
- GafferSHOHEI NAKAGAWA
- StylistSHUN KATAKAItsujimanagement
- MakeNAO YOSHIDA
- HairTOMOKO SATO
- Offline EditorTAKAYUKI TOCHIZAWA
- Online Lead CompositorAKIO SAKAMAKIjitto inc.
- Online CompositorKENTARO KAWAMOTOjitto inc.
- Online Production ManagerRYOYA FUJIKIjitto inc.
- GradingHARUKA ARIGAARTONE FILM
- CG Director/DesignerSHOTA OGAWOW
- CG DesignerDAISUKE MORIWAKIWOW
- CG ProducerYASUAKI MATSUIWOW
- CG DesignerMASANORI TAKAHASHIJUVENILE
- CG DesignerHIDETO YOSHIDAJUVENILE
- MixerMASAYUKI SATO
- SEAKIHITO NARITANARITA
- Music ProducerKATSUYA YAMADAaiin
- Music ProducerSHOTA OJIMAaiin
- Music Assistant ProducerSUZUNA KAIaiin
- Music ComposerKAZUMASA HASHIMOTO
- CastingHIROYUKI NAKAMURABEPOP
- Location CoordinaterTAKESHI SAITOH
- Location CoordinaterHIRONORI SEKI
- CookingKANNA ATARASHI
Exhibition Experience
- Technical Direction, System PlanningMOTOI ISHIBASHIRhizomatiks
- Lighting DesignMOMOKO NISHIMOTORhizomatiks
- Props Control, Hardware EngineeringTOMOAKI YANAGISAWARhizomatiks
- Props Control, Hardware EngineeringKYOHEI MOURIRhizomatiks
- Props Control, Hardware EngineeringYUTA ASAIRhizomatiks
- Video Control, Mobile Application DevelopmentSUMITO KAMOIRhizomatiks
- Technical Support, InstallTOSHITAKA MOCHIZUKIRhizomatiks
- Technical Support, InstallSHINO HIGUCHIRhizomatiks
- Technical Support, Install, Production SupportNORIKO ISHIZUKARhizomatiks
- Sequence Programming, Technical SupportSHINTARO KAMIJORhizomatiks
- Project ManagementSAKI ISHIKAWARhizomatiks
- Project ManagementTAKUMA SHUKUINRhizomatiks
- Project Management, ProduceTAKAO INOUERhizomatiks, Studio Daito Manabe
- Lighting ProgrammingMINORU KAWAZUTELMIC
- Lighting ProgrammingKUNIO TAMADATama Tech Lab.
Zone2
Special Performer
- Perfumea-chan
- PerfumeKASHIYUKA
- PerfumeNOCCHi
Opening Movie
- ProducerMASATO SATOGEEKPICTURES
- Production ManagerSAERI WAKABAYASHIGEEKPICTURES
- DirectorTAKCOM
- Assistant DirectorTETSUSHI KURAMITSU
- Director of PhotographyTOSHIHIKO KIZUCONNECTION
- GafferMAKOTO TSUHA
- KEY GRIPYUYA FUKAYAIMAGE STUDIO109
- GRIPSUBARU KASAHARAIMAGE STUDIO109
- GRIPMOTOHIRO OSAWANKL
- Stylist (Sub-cast)SHUN KATAKAItsujimanagement
- Make (Sub-cast)KEITA IIJIMAmod’s hair
- Make (Sub-cast)MISATO AWAJI
- Hair (Sub-cast)YUTAKA KODASHIROmod’s hair
- Hair (Sub-cast)MAI OZAWAmod’s hair
- Offline EditorNOZOMI SANALIGHT AND PLAY
- Online Compositing SupervisorMASAKI MIZUNOKhaki
- Online EditorKOH YAMAMOTOKhaki
- Online EditorTYLER YOSHIKAWAKhaki
- Online EditorYUTA MIYAGI
- GradingTOSHIKI KAMEIARTONE FILM
- CG SupervisorKOUDAI TAKIGUCHIKhaki
- CG ProducerKAZUMA KASEKhaki
- CG ArtistYUZUKI SHIDAKhaki
- CG ArtistAKIRA KONDOinbetween
- CG ArtistHIROSHI TAKAGISHIinbetween
- CG ArtistMAKI ITOinbetween
- CG Project ManagerFUNAMOTO MARINAinbetween
- CG ArtistATSUYA YAGI2H
- CG ArtistKAZUKI HAYASHI2H
- CG ArtistGUANGRUN MIAO2H
- CG ArtistSHINGYOM KIM2H
- CG ProducerYUSUKE TOH2H
- CG Assistant Project ManagerSHUMA YAMANAKA2H
- Modeling SupervisorTAKUYA SUZUKISAFEHOUSE, Inc.
- Environment ArtistSHINGO TAJIMASAFEHOUSE, Inc.
- Environment ArtistTAKAO TODOMESAFEHOUSE, Inc.
- Environment ArtistMIO OSANAISAFEHOUSE, Inc.
- Environment ArtistMIZUHO KIHARASAFEHOUSE, Inc.
- CG ProducerTAKUMU EGUCHIGlitz Visuals
- CG ProducerTAKASHI IKEDAGlitz Visuals
- CG ArtistKANTA ENDOGlitz Visuals
- CG ArtistSHION KITAGAWAGlitz Visuals
- 3D Modeling ArtistTAKEHIKO HOASHIstudio picapixels
- Technical Shooting DirectorARATA FUKOEgradation, Inc.
- CG GeneralistANJI USHIO
- CG ArtistHAYATO KITAZAKI
- CG ArtistSYUHEI KAWAMURA
- CG ArtistFUMIYA KOBAYASHI
- CG ArtistAKIRA YANO
- Mixer/SETAKAHITO YOSHIKAWA
- Sound CompositionDAITO MANABEStudio Daito Manabe, Rhizomatiks
- LightCage ManagerKEIGO OBUCHICRESCENT
- LightCage EngineerTOMOSUKE NAKANOCRESCENT
- 3D Technical ProducerYOSHIAKI ISHIGAYACHAMELEON
- 3D Assistant ProducerSATOSHI NAKAMACHICHAMELEON
- 3D Digital Imaging TechnicianFUMIHIKO KAMEMURALogoscope Ltd.
- 3D Camera AssistantSHOTA YOSHIKAWA
- 3D Camera AssistantYASUNORI MORIN5
- 3D DataManagerMARIKO KAGAWACRANK
- Posing Advisor(Sub-cast)KOHMENELEVENPLAY
- Casting(Sub-cast)TOMOKAZU YAMAUCHIkosei
- Casting(Sub-cast)ARAN MUTOkosei
Exhibition Experience
- Stage & Choreo-DirectorMIKIKOELEVENPLAY
- Artistic Direction, Experience Direction, Technical Direction, Composition, Sound Effect, Point Cloud Effect System Development, MultiCam Morphing System DevelopmentDAITO MANABEStudio Daito Manabe, Rhizomatiks
- Technical DirectionMOTOI ISHIBASHIRhizomatiks
- Technical Direction, System Planning, Sequence Programming, MultiCam Morphing System Development, Calibration SupportKOSAKU NAMIKAWAStudio Daito Manabe, 7ild3
- Visual Programming, Point Cloud Effect System, Multicam Morphing System development, Calibration System Development, Audience Participatory Experience DevelopementYUTA OKUYAMAStudio Daito Manabe
- Lighting DesignMOMOKO NISHIMOTORhizomatiks
- 3D Video Camera Angle Planning, Pre-Shooting Director, Technical SupportMURYO HOMMARhizomatiks
- Sequence Programming, Technical SupportSHINTARO KAMIJORhizomatiks
- Technical SupportTOSHITAKA MOCHIZUKIRhizomatiks
- Project ManagementSAKI ISHIKAWARhizomatiks
- Production Support, Pre-Shooting & Data Capture SupportNORIKO ISHIZUKARhizomatiks
- "Project ManagementCG Production ManagementPre-Shooting & Data Capture Management
- Lighting ProgrammingMINORU KAWAZUTELMIC
- Lighting ProgrammingKUNIO TAMADATama Tech Lab.
- CG Direction, PrevizJUNICHI EBE
- CG DesignDAISUKE SAKAMOTOThe8 Inc.
- CG DesignTETSUJI ONO
- CG ProduceTOSHIHIKO SAKATA
- CG DesignSHUHEI OKUTANICuddysPic
- CG DesignPONTA ARAHIKICuddysPic
- CG DesignMINAMO TOKONAGICuddysPic
- CG DesignSATOKI SHINOZAKICuddysPic
- CG ProduceMASAHIRO KADOKAWACuddysPic
- Stage DesignSHUJI MITOOrchard
- 4D ViewsHAJIME KOTANICRESCENT
- 4D ViewsMIYAKO TOGECRESCENT
- 4D ViewsTADAYUKI SUZUKICRESCENT
- 4D ViewsTATSUHIKO KOBAYASHICRESCENT
- 4D ViewsKAZUMASA YASUDACRESCENT
- 4D ViewsSHUNSUKE OHARACRESCENT
- Pre-Shoot Lighting TechnicianHIROYUKI URADA
- Pre-Shoot Lighting ChiefSHUHEI HASEGAWA
- Pre-Shoot Lighting AssistantSHINGO OHUCH
- Pre-Shoot Lighting AssistantMUSASHI SUZUKI
- KeyingTORU NAKAHATA
- KeyingMASAKI SAKAZUME
- KeyingHIDEO KUWABARA
- Keying, Post Production ProduceSHUNSUKE OSADANomad Tokyo
- Composition, Sound Effects, Mixing, MasteringHiemal A.
- Composition, Sound Effects, Mixing, MasteringHopebox
- Composition, Sound Effects, Mixing, MasteringKythex
GRID LED
- Chief ProducerHISAYA OSAKABEKOMADEN
- Chief Technical DirectorYUSUKE NAKAGAWAKOMADEN
- Technical DirectorKEISUKE YUKITAKOMADEN
- Technical DirectorAKIRA ARATAKIKOMADEN
- Technical DirectorHIROYASU OIKAWAKOMADEN
- Technical DirectorKENJI INOSEKOMADEN
- Technical DirectorJUMPEI WADAKOMADEN
Space Design ＆ Construction
- Account DirectorTAKUIMI FUKUSHIMATSP TAIYO INC.
- Account DirectorNAOKI NAKANOTSP TAIYO INC.
- Account DirectorARATA KINASETSP TAIYO INC.
- Account DirectorREN NAKAMITSUTSP TAIYO INC.
- Account DirectorMANABU ONISHITSP TAIYO INC.
- Account DirectorATSUYA ENOMOTOTSP TAIYO INC.
Staging
- Stage DirectorYUKI OKUMURAT2 Creative
- Stage DirectorKENJI TAKADAT2 Creative
- Stage Assistant DirectorYUNA IMAHORIT2 Creative
- Choreograph AssistantSAYAELEVENPLAY
- Choreograph AssistantYUELEVENPLAY
- Choreograph AssistantSHOKOELEVENPLAY
- StylistTOSHIO TAKEDAMILD inc.
- Stylist AssistantKURUMI OKAZAKI
- WardrobeYAEPON
- MakeMASAKO OSUGA
- HairTOMOKA FUKUMAVANITÉS
Venue
- EVENT Chief ManagerYUSUKE MANABEEXPO'70 COMMEMORATIVE PARK MANAGEMENT PARTNERS
Spatial Data Transmission Technology
- NTT Human Informatics Laboratories
IOWN APN
- NTTWEST IOWN APN team
Management
- AMUSE INC.
- All Songs Written, Arranged & ProducedYASUTAKA NAKATA
- UNIVERSAL MUSIC
Zone3
Exhibition Experience
- Artistic Direction, Experience Direction, Technical Direction, Composition, Sound Design, Movie direction, ProgrammingDAITO MANABEStudio Daito Manabe, Rhizomatiks
- Technical DirectionMOTOI ISHIBASHIRhizomatiks
- System Planning, Software EngineeringYUYA HANAIRhizomatiks
- Visual ProgrammingFUTA KERARhizomatiks
- Lighting DesignMOMOKO NISHIMOTORhizomatiks
- Sequence Programming, Technical SupportSHINTARO KAMIJORhizomatiks
- Technical SupportKekeStudio Daito Manabe, Rhizomatiks
- Project ManagementTAKUMA SHUKUINRhizomatiks
- Project ManagementSAKI ISHIKAWARhizomatiks
- Project Management, CG Production Management, ProduceTAKAO INOUERhizomatiks, Studio Daito Manabe
- Lighting ProgrammingMINORU KAWAZUTELMIC
- Lighting ProgrammingKUNIO TAMADATama Tech Lab.
- CG ProduceMASAHIRO KADOKAWACuddysPic
- CG DesignYUKI FUJINAGACuddysPic
- CG DesignSHUHEI OKUTANICuddysPic
- CG DesignMINAMO TOKONAGICuddysPic
- Software EngineeringFUMIYA FUNATSUanno lab
- Choir VocalistKOKOA FUJISAKI
- Choir VocalistMOYURU TOMITA
- Choir VocalistSAKI UEHARA
- Choir VocalistHITOMI KIYA
- Choir VocalistSHOTARO KITAMURA
- Choir VocalistYASUMICHI SATO
- Vocalist Coordination, Chorus Part Production Progress Management, Vocal EditHINANO YAMAKAWA
- Vocal Edit, Recording EngineerHiemal A.
- Composition, Vocal Edit, Mixing, MasteringHopebox
- Composition, Vocal Edit, Mixing, MasteringKythex
- Sound ProgrammingSinan BokesoysonicLAB
- Dance ChoreographyKAORIELEVENPLAY
Another Me
- NTT Human Informatics Laboratories
Intermadiate Space
Exhibition Experience
- Direction, Composition, Sound Design & ProgrammingDAITO MANABEStudio Daito Manabe, Rhizomatiks
- Sound ProgrammingSinan BokesoysonicLAB
- Sound DesignHopebox
- Sound DesignKythex
- Technical Direction, System PlanningMOTOI ISHIBASHIRhizomatiks
- Hardware EngineeringKATSUHIKO HARADARhizomatiks
- Technical SupportKekeStudio Daito Manabe, Rhizomatiks
- Project ManagementSAKI ISHIKAWARhizomatiks
- Project Management, ProduceTAKAO INOUERhizomatiks, Studio Daito Manabe
Fure-au Denwa
- NTT Human Informatics Laboratories
- NTT Communication Science Laboratories
"Denwa" for linstening to the universe
- NTT Social Informatics Laboratories
MediaGnosis
- NTT Human Informatics Laboratories
Human Behavior Understanding Engine
- NTT Human Informatics Laboratories
PR Monitor
- NTT Human Informatics Laboratories
Data Centric Infrastructure
- NTT Software Innovation Center
- NTT IOWN Product Design Center
Photonics-Electronics Convergence Switch
- NTT Device Innovation Center
Architecture
- NTT FACILITIES,INC.
PR
Account
- Account ExecutiveREI KOJIMADentsu
- Account ExecutiveTAKEHIRO YAMATODentsu
- Account ExecutiveNAOKI TANAKADentsu
- Account ExecutiveYOSUKE NAKAMURADentsu
- Account ExecutiveGO SATODentsu
- Account ExecutiveYURIKA TOKUDOMEDentsu
- Account ExecutiveHIROMASA MORINODentsu
Marketing
- Marketing Director.TATSUYA KOISODentsu
- PlannerYUKIE WATANABEDentsu
- PlannerAYAKA YAGIDentsu
Pablic Relations
- ProducerTAKASHI KIKUCHIDentsuPRConsulting
- Media DirectorMASATO ICHIMURADentsuPRConsulting
- ProducerASAKO YANAGISAWADentsuPRConsulting
- Media DirectorNATSUMI KIMURADentsuPRConsulting
- Media DirectorSAYO AKIYAMADentsuPRConsulting
Promotional Movie
- ProducerMASATO SATOGeek Pictures
- Production ManagerOSAMU HORIGUCHI
- Production ManagerMAKOTO SOMETANI
- Production ManagerSAERI WAKABAYASHIGeek Pictures
- DirectorRYO MATSUMOTODentsu Creative Pictures
- Director of PhotographyRYUZO SUZUKIDentsu Creative Pictures
- BTS CameramanGTAKUTO NISHIMURAlike a bird
- Offline EditorRYO MATSUMOTO
- Offline EditorYASUKO SHIOMOTOGeek Pictures
- Offline EditorSATOSHI FUKUOKAGeek Pictures
- After EffectYU KOBAYASHI
- After EffectMAKOTO SHIMOGAWA
- DesignerNAOYUKI MINAMIDE
- Online EditorKOJI YOSHIDAPTHREE
- Online EditorKENZO HIRATAPTHREE
- ColoristYUJI MAEDAPTHREE
- CG ProducerMASASHI KUWAHARAVISUALMAN TOKYO
- CG ArtistJINDI LIVISUALMAN TOKYO
- CG ArtistTAKAHARU TOBEVISUALMAN TOKYO
- CG ArtistSEIGO KAWATAVISUALMAN TOKYO
- CG ArtistTAKAHITO SINVISUALMAN TOKYO
- CG ArtistYU CHIH IVISUALMAN TOKYO
- CG ArtistYUKO YAMAKIVISUALMAN TOKYO
- CG ArtistSUVANOV BOLOTBEKVISUALMAN TOKYO
- CG Drone PilotRYOSUKE NAKANOharamiya
- CG Scan ArtistYASUHIRO KATOharamiya
- MixerTAKETOSHI NIIZUMAPTHREE
- SESATSUKI SHIMAZAKI
- NarratorYOKO OGAWAHerringbone
- Music ProducerKATSUYA YAMADAaiin
- Music ProducerSHOTA OJIMAaiin
- Music Assistant ProducerSUZUNA KAIaiin
- Music ComposerKAZUMASA HASHIMOTO
- Extra CastingYoshimi Onooffice minimi
Statement Movie
- ProducerMASATO SATOGeek Pictures
- Production ManagerOSAMU HORIGUCHI
- Production ManagerMAKOTO SOMETANI
- Production ManagerSAERI WAKABAYASHIGeek Pictures
- DirectorKAORU SUGANOTsuzuku
- Alive PaintingAKIKO NAKAYAMA
- Director of PhotographySHINYA SATOSHINYA SATO PHOTOGRAPHY OFFICE
- Lighting DirectorENNOSUKE MORI
- DITSHINYA IRIEARK VIDEO
- Key GripSUSUMU NANBASegiru
- Offline EditorMASAMI MURAO4-kaku
- Graphic MotionSEIICHI OGAWA
- ColoristHARUKA OKUTSUIMURA OFFICE
- MixerMASAO KIYOTAMedia City
- MusicianSHUN ISHIWAKA
- MusicianTOKUTARO HOSOI
- MusicianSHUTA NISHIDA
- Musician, Narratorermhoi
- Music Mix EngineerTAIJI OKUDAstudio MSR
- Music ProducerKATSUYA YAMADAaiin
- Music ProducerSHOTA OJIMAaiin
- Music Production ManagerSUZUNA KAIaiin
Making Movie
- ProducerMASATO SATOGEEKPICTURES
- Production ManagerOSAMU HORIGUCHI
- Production ManagerMAKOTO SOMETANI
- Production ManagerSAERI WAKABAYASHIGEEKPICTURES
- DirectorRYO MATSUMOTODentsu Creative Pictures
- CameramanRYO MATSUMOTODentsu Creative Pictures
- CameramanYOSHINORI SUZUKItv asahi productions
- CameramanHIROYUKI KOTAKItv asahi productions
- Cameraman (Still)MITSUAKI KIYOHARAtv asahi productions
- Cameraman (Still)HIROYUKI YAMAMOTOtv asahi productions
- Sound RecordTAKUY SUZUKItv asahi productions
- Sound RecordTAKUMI FUKUDAtv asahi productions
- DesignerNAOYUKI MINAMIDE
- Offline EditorYUICHI JINDO
- Offline EditorYASUKO SHIOMOTOGeek Pictures
- Offline EditorMASAMI MURAO4-kaku
- Online EditorKOJI YOSHIDAPTHREE
- NarratorYOKO OGAWAHerringbone
Web
- ProducerMASAFUMI FUJIOKAThink & Craft
- ProducerWATARU ODAKURAThink & Craft
- ProducerSHINYA INAGAWAThink & Craft
- Web DirectorYASUHIKO NISHIMURAThink & Craft
- DirectorTAKCOM
- Frontend EngineerKAZUHO ISHIDAThink & Craft
- Web DesignerSADANORI MAEDA
- CGAKIRA IIO1inc.
- All the Public Relations Staff of the NTT Group
Emotional architecture
A green Pavilion
If technology can support the unlimited evolution of humanity, then we must protect the planet we live on. NTT planned an environmentally-friendly Pavilion as part of its efforts for achieving the NTT Green Vision Toward 2040. The Pavilion adopts a tent-like structure that pulls three theaters up with carbon wires. This reduces the steel needed for pillars and helps lower CO2 emissions. A Pavilion gentle both on people and the planet. Embodying a self-sustained ecosystem. That is the kind of Pavilion we aim for.
Emotional architecture
-
A living Pavilion
With the passing of time and the changing of the seasons, the Pavilion will be covered in small clusters that respond to visitors’ movements and expressions, making the entire structure ripple like a new kind of living organism. Using IOWN optical computing, the expressions of those experiencing the NTT Pavilion are analyzed in real time. The more smiles there are, the more the fabric covering the Pavilion sways, carrying the sense of excitement to people outside as well.
-
Pavilion curtain created with IOWN
The excitement of visitors is shown with the curtain of the Pavilion, which sways almost as if it were alive.
IOWN, the futuristic next-generation communication infrastructure from NTT, estimates and analyzes the smiles of visitors to the Pavilion, then translates them onto the Pavilion’s outer fabric, which ripples in response to those smiles.